Meet Morena…
“My main goal is to empower women with their finances”
Financial literacy is not something that we learn at school and yet, somehow, we are expected to be ‘good with money’ which causes so much stress and shame…
I always had a way of explaining numbers and their meaning in a way that makes sense to my clients and over the years I have seen how much they have open their minds for what is possible for them when they approach money with a more systematic and focused way…
… and what is possible is more freedom, more impact and a lot less stress!
Accounting for management
I started by career as a management accountant, working in medium to big organisations preparing and interpreting reports and helping senior management make decisions, make projections and turn adverse situations in their favour.
When I got involved in the entrepreneurial world I was a surprised when I realised that accounting firms do not as a default offer this kind of service. They would turn up, do the tax returns calculations and then disappear for a year! (That was six years ago, thankfully things have changed a bit now…!)
However, this was the encouragement that I needed, I wanted to fill that gap and offer this service to entrepreneurs, supporting them on finding and getting rid of money leaks, creating financial systems and building up cash reserves for their businesses.
Six years, two kids and a dog later I have the joy of working with amazing entrepreneurs, supporting them in all things finance related. I now have a team supporting me and we try to find different ways to bring more awareness about financial management and money issues.
5 Things about me
I am a certified accountant and I started my finance career at the Science Museum in London
Even as a child I have always been interested in money and businesses
I am fascinated with the humans experience and I have been studying personal development to over 10 years. I am a qualified clarity coach and a financial coach in training
I have helped clients achieve amazing results in terms of creating efficient financial management systems, building up cash reserves and understanding their numbers
Most of my current clients are multi-six figure businesses
I can support you in sorting any money issues (practical and mindset)
